diesel, diesel underwear, hero fit, online shopping, saturday shop

Saturday Shop:
Diesel Hero Fit

diesel, diesel underwear, diesel hero fit, online shopping, saturday shop

I’m always incredibly fascinated by how social media comes into play with marketing in today’s day and age, and I’m sure a lot of that has to do with me being a blogger. Because I see it from both sides. I understand the role(s) that social media and the marketing that comes along with play, and because of that I enjoy interacting with online marketing campaigns. Diesel’s Hero Fit Underwear campaign is the latest campaign to take selfie culture into consideration.

Not only are the campaign images so true to #IRL moments, from the dirty clothes hamper, to taking shirtless selfie photos in the bathroom, they’re also seriously flattering thanks to their body defining fits that skim and flatter the torso. Their new contour defining construction shapes and enhances at the front and lifts and defines at the back (now who wouldn’t be a fan of that?). Click through the link above to see more of the images from the campaign, or shop some of my favorite Diesel underwear pieces below, including the new Diesel Hero Fit


  • Andres Poiche July 4, 2015 at 11:08 PM

    Yes, In love that campaing


  • Taylor- Lights Camera Catwalk July 6, 2015 at 3:25 PM

    Ah, yessss! I just finished a mock campaign for Diesel so getting to see someone sharing/blogging about them kind of makes me giddy inside! I think their marketing campaigns are so genius and often overlooked. Thanks for sharing!

    Xx Taylor

    • The Kentucky Gent July 7, 2015 at 10:27 AM

      It’s funny when things work out like that, right?! And I couldn’t agree more – Diesel’s campaigns are always SO good. Like the super sexual one from the 70’s? Gold.


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