The Kentucky Gent, a Louisville, Kentucky based men's fashion and lifestyle blogger, shares tip on cultivating and honing in on your brand.

Your Brand

The Kentucky Gent, a Louisville, Kentucky based men's fashion and lifestyle blogger, shares tip on cultivating and honing in on your brand.This week I turned 25, and The Kentucky Gent got a new logo thanks to my friend Aaron over at Made By A; the latter gave me the idea to share some tips on figuring out your brand. I’ve met with a handful of locals to give guidance on branding, and realize that while I’d love to meet up and help out all of y’all there just aren’t enough hours in the day (or money in my bank account) to facilitate that. 

Whether you’re a newbie blogger, small business, or just about anyone in between having an authentic brand is as essential to being successful both on and offline as anything else. Once you decide to start treating your creative pursuits like a business YOU are your brand. You’re your own PR firm, social media manager, content creator, and any other hat you can think to wear. With all that being said you’re in complete control of what your brand looks like, keep reading to figure out how to get started on your branding. 

Get A Logo

Seems simple enough, but a solid logo helps others recognize your brand whether online or in print. If you’re like me and no whiz at graphic design – or your creativity is better spent elsewhere, you’ve still got a few options. Try trading services with a friend who happens to be graphic designer. Maybe you’re a social media whiz, and could offer your services in exchange for a fresh logo. If you’re not up for bartering; try services like Fiver, or workshops like Blog Shop (which can now be taken in person or online.) Moral of the story, make the logo look professional.  

Find Your Voice

While this is the most important part of branding it’s also the hardest one to figure out. It’s taken me over a year to find my voice. My biggest piece of advice here? Be you. I learned this while writing for Thrillist. Part of their on-boarding packet for freelancers included a bit that said something along the lines of “don’t try to sound cool”, and it’s a simple as that. 

Keep Consistent

Your brand should translate seamlessly across all outlets of creativity, both on and offline, and be an extension of yourself. Don’t accept opportunities (paid or unpaid) that don’t vibe with what you’re “selling” for a lack of better words. You’ll lose your authenticity and supporters in the process. 

Stay Authentic

If you start a fashion blog for free clothes, brands will see right through you (eventually.) In this online world we live in there’s a million and one people trying to do exactly what you’re doing. Don’t lose what makes you, you, by trying to appeal to the masses. If you’re going to be remembered, you’ll have to stand out from the crowd. 

Know Who’s On Your Team

“Only put people on your team that are passionate about your brand.” That goes doubly for yourself. If you second guess yourself, you’re second guessing your brand and giving others the permission to do the exact same thing. Unlike large brands you’re the only person responsible for your brand’s image, make sure it’s the most positive one that you can paint. 




  • Carter Murphy January 27, 2015 at 8:37 AM

    I like the point that you made about trading services; as a college student, that sounds like a more feasible option for me hahaha.

    • The Kentucky Gent January 27, 2015 at 7:30 PM

      It’s a great alternative. Creatives should always support each other, cause we all remember what it’s like, or should!

  • TheModernOtter January 27, 2015 at 3:27 PM

    Some really solid points here. creating a consistent brand is really about staying true to yourself. Great read!

    • The Kentucky Gent January 27, 2015 at 7:31 PM

      Thanks Aaron! Took me awhile to figure that out, but it’s definitely true.

  • Coco Cami January 27, 2015 at 5:31 PM

    Great tips 🙂 I love your blog and I have followed you with Bloglovin. If you ever get a chance to check out my blog I would be delighted, thanks!

    Camille xo

  • Blogger Media Kit • The Kentucky Gent February 3, 2015 at 5:01 AM

    […] talked Branding, Instagramming, and What We Do in past “How To Be A Better Blogger” posts, and […]

  • NYFW • The Kentucky Gent February 10, 2015 at 5:02 AM

    […] industry folk, housewives, etc. This is definitely one of those cases that having a solid brand + a good press kit can make you stand out from your […]

  • Know Your Limits • The Kentucky Gent February 17, 2015 at 5:00 AM

    […] When you make a schedule, stick to it. If you say you’ll be somewhere, be there. If you feel like you’re going to stretch yourself too thin by taking on too many projects or RSVPing to one too many events then take a step back and realize you need to do what is best for your brand.  […]

  • Instagram Like You're on Vacation • The Kentucky Gent July 21, 2015 at 5:02 AM

    […] have about being “that person” on Instagram, especially if your feed is an extension of your brand, and interact and engage with your local […]

  • Chemistry • The Kentucky Gent July 24, 2015 at 12:37 AM

    […] true), but mostly because I felt led on. Which got me to thinking about something I wrote about in yesterday’s post, being authentic. In this day and age we’re all so concerned with being politically correct […]

  • Twenty Six | The Kentucky Gent January 25, 2016 at 5:00 AM

    […] goal for 2015 was to work my ass off to get my brand up and running last year, and this year I plan on enjoying that success. Focusing on enjoying […]


Leave a Reply

Your email address will not be published.