The Kentucky Gent, a Louisville, Kentucky based men's life and style blogger, explains what bloggers do.

What Does A Blogger Do

The Kentucky Gent, a Louisville, Kentucky based men's life and style blogger, explains what bloggers do.

“What does a blogger do?” is a question I’ve been asked countless times by now, and now you’re about to find out. This post goes out to all those people out there wondering what exactly I – and other people like me out there – actually do. As most of you know I left my part-time job at the end of October to pursue this full-time. Because after about a year of being a blogger I realized that only way to do this – and do it right – was to devote more time and energy to it. Since making that decision my blog has doubled in daily traffic, social media following has tripled, and I’m FINALLY making money. I’ve started to receive countless e-mails, Facebook messages, and texts asking for help or advice on how to start a blog or grow one. There’s really no magic formula, and I’m by no means an expert. All I know is that is takes heart, dedication, and a hell of a lot of work. Never in a million years did I think I’d be where I am today, but I’m so glad that I am.

There’s a big – by big I mean HUGE – difference between blogging and being a blogger. What’s the difference you may ask? Allow me to break it down for you. The main difference being that a blogger is someone who views their blog as a brand and business, where as blogging is sort of like keeping an online diary. Not that I’m knocking one or the other, to each their own, but there is definitely a night and day difference. 

As bloggers we spend hours upon hours planning out content for our blogs. Creating editorial calendars, contacting brands to work with, scheduling shoots with photographers, and the list goes on and on. What you see on social media, the blog itself, and just about everywhere else is carefully thought out and planned ahead of time. Every word, image, and article shared is structured with our “brand” in mind. We haggle with PR firms on rates for sponsored posts, we ignore just as many ill-fated generic pitches that are sent our way, we sell ad space on our site, we participate in affiliate programs, and join agencies to help manage paid collaborations and opportunities. More than anything, we’re constantly evolving. We monitor Google Analytics like it’s our e-mail inbox, we’ve figured out which hashtags work the best, and speaking of inboxes we’re constantly checking that and every other account constantly. It’s our life, and we love every minute of it. 

Being a blogger is a career choice. Blogging is a hobby. Many people – myself included – started this adventure as just that, a hobby. I had no idea the potential that laid at my finger tips. But when I finally realized that I’d found a job that used all areas of my creative spirit, not just one or two, I couldn’t wait to explore it more. I get to be my own boss, but collaborate and work with some awesome creatives in the process. 

Speaking of creatives – bloggers we’re just like the other creatives out there that you support. The musicians, the writers, the painters, the small business owners –  if you catch my drift. We want/NEED your support as well. Just like you attend a concert for a friend that’s just starting a new band, or attend an art show of another friend that just graduated from art school; we need you to share our content. Like what I had to say in an article? Share it on Facebook. Find something I said funny? Send a tweet about it. Love that photo of my morning coffee or food that I took on Instagram? Regram that shit – just be sure to mention me. When someone shares something that I spend hours working on I can’t tell you how excited it makes me, it’s like an invisible pat on the back saying “good job”, and sometimes at the end of the day that means more than anything.

With all that being said, I guess what I’m trying to get at is if you think me – or any other blogger out there – is doing a stand up job at something, tell your friends. Share a post or two, you’ll help us reach an audience that may never have seen our work before, and it’s a domino effect from there. Just like Rome wasn’t built in a day, a blog isn’t either, but with a little help from our friends we can go a lot further in that day. 

I’m going to start including some “How To Be A Better Blogger” – thanks to Poor Little It Girl for the idea, she’s been doing this longer than I, and her tips have been god sends – posts in my Tuesday Tips line up. I’ll be sharing some of my tips and tricks, what to do not/not do, and who knows what else. 

Before I go I want to close with saying that if you do appreciate what I do, and think I’m doing a good job at it, thank you. But in no means does that compliment give you the open door to ask me how I do it, how much money I make, for a list of my contacts, or anything else along those lines. It’s nothing personal, but this is business for me. This is also the main reason I’m sharing posts like this. As a State Representative for Southern Blog Society I want to help grow the community, foster new relationships, and make it a better experience for all of us, but please understand that this is my full-time job and my free time is very valuable to me. As always, inbox is always open, just don’t forget your manners. 

Chapter 25 Photography

 

43 Comments

  • Dan January 6, 2015 at 11:23 AM

    PREACH!

    Reply
    • The Kentucky Gent January 9, 2015 at 12:38 AM

      AMEN! I’m sure it’s even worse for you, getting it from both ends of the spectrum.

      Reply
  • Carter Murphy January 6, 2015 at 12:49 PM

    Great post!

    Reply
  • Katie @ Pearls and Twirls January 7, 2015 at 1:14 AM

    LOVE, LOVE, LOVE! I’ve read quite a few blog posts explaining what it is exactly that us bloggers do and have never quite felt they completely nailed it, but you my friend, you did! This is perfect and I’ll be sharing on Facebook tomorrow! (not at 1am while I’m finalizing tomorrow’s post – ha!)

    Reply
    • The Kentucky Gent January 9, 2015 at 12:37 AM

      Thanks so much! I felt like it was definitely something that needed to be said, and thanks for sharing. It’s definitely appreciated 😉

      Reply
  • Shelby Skaggs January 7, 2015 at 9:43 AM

    This is awesome, Josh! Bravo! Sad I missed y’all yesterday, but I can’t wait to chat Friday!

    Reply
  • Jennifer January 7, 2015 at 9:32 PM

    Getting it done and doing it right! Good job Josh <3! Xo Jennifer

    Reply
  • Oly Shamrik January 8, 2015 at 4:19 PM

    Great words, Josh!

    Oly | TLV Birdie Blog

    http://tlvbirdie.com

    Reply
  • Jorge Barrionuevo January 8, 2015 at 5:38 PM

    Even my blog is not as popular as yours I completely agree with you about it Josh because people may think it’s an easy work but in fact, it’s even harder than they think to look for locations, pictures anything to make the reader always loyal with your blog. Greetings from Ecuador.

    Reply
    • The Kentucky Gent January 9, 2015 at 12:36 AM

      Couldn’t agree more! It’s definitely not an easy job by any means. Thanks so much for stopping by!

      Reply
  • Thankful • The Kentucky Gent January 9, 2015 at 5:02 AM

    […] how far I’ve come in the last year, and how lucky I am to be surrounded by people who support what I do, even when they don’t fully understand what I do. I’ve said it more than once, but […]

    Reply
  • Heart Happy Vol. 7 | January 12, 2015 at 7:01 AM

    […] pretty overwhelming and scary to dive into self employment full time but I’m really loving Hallie’s post on why she left her job and Josh’s post on what it means to be a blogger. When you’re […]

    Reply
  • rachel January 12, 2015 at 8:24 PM

    this was a really fun post to read! i probably fall somewhere in between blogging and being a blogger at this point but i am really excited to grow my brand and my blog in 2015. thank you for the inspiration!

    xo,
    rachel
    http://www.clefashionista.com

    Reply
    • The Kentucky Gent January 14, 2015 at 11:36 AM

      It’s all about growth, and as long as you’re doing that then I’d say you’re headed in the right direction.

      Reply
  • What I Do • The Kentucky Gent January 13, 2015 at 5:32 PM

    […] week I detailed What Bloggers Do, but then I realized I didn’t really answer the question of what I do. Sure, I’m a […]

    Reply
  • Links à la Mode: The IFB Weekly Roundup | IFB January 15, 2015 at 2:48 PM

    […] The Kentucky Gent: What Does a Fashion Blogger Do? […]

    Reply
  • Our 2015 Trends Piece is Featured on IFB Links a la Mode! | Flower City FashionistaFlower City Fashionista January 15, 2015 at 3:23 PM

    […] The Kentucky Gent: What Does a Fashion Blogger Do? […]

    Reply
  • Yukova January 15, 2015 at 3:46 PM

    Hey there! I just stopped by to say hello 🙂 How are you doing?

    Congrats!

    I was chosen as well for Links a la mode this week 🙂

    With love from London

    Yukova

    http://yukovadesign.tumblr.com

    Reply
  • Links A La Mode Weekly Roundup | Storybook Apothecary January 15, 2015 at 6:31 PM

    […] The Kentucky Gent: What Does a Fashion Blogger Do? […]

    Reply
  • IFB Feature : Real Style Essentials « Musings of a fashion designer January 15, 2015 at 6:58 PM

    […] The Kentucky Gent: What Does a Fashion Blogger Do? […]

    Reply
  • Real Style Essentials — Alternative Fashion & Lifestyle – styleBizarre January 16, 2015 at 11:17 AM

    […] The Kentucky Gent: What Does a Fashion Blogger Do? […]

    Reply
  • Links à la Mode: Real Style Essentials January 16, 2015 at 3:36 PM

    […] The Kentucky Gent: What Does a Fashion Blogger Do? […]

    Reply
  • IFB’s Links a la Mode | Sechys Diary January 19, 2015 at 12:31 AM

    […] The Kentucky Gent: What Does a Fashion Blogger Do? […]

    Reply
  • Ninth time on Links a la Mode! | AlysaLovely January 19, 2015 at 8:59 AM

    […] The Kentucky Gent: What Does a Fashion Blogger Do? […]

    Reply
  • How To Instagram With Purpose • The Kentucky Gent January 20, 2015 at 5:01 AM

    […] like there’s a BIG difference between being a blogger and blogging, there’s an equally as big of a difference between Instagramming as a “brand” and […]

    Reply
  • Ronja January 20, 2015 at 1:09 PM

    Again – great post! Never actually thought about that difference between being a blogger and blogging! But the way you described it made so much sense – and helped tons. I made it a goal to turn my blog into something GREAT this year, but so far I’ve still seen myself as “blogging”. I suppose in order to turn my blog into a business, I need to change my lifestyle and the priority make my blog. SO thank you for opening my eyes.
    xoxo, Ronja
    Ps. I am all into “Share The Love” – will definitely feature this post in my “World Of Inspiration” coming up this Thusday!
    http://www.sothisiswhat.com

    Reply
    • The Kentucky Gent January 21, 2015 at 12:29 AM

      Thanks so much! I definitely appreciate the feedback + you including that in your post on Thursday, be sure to tag me on Twitter and I’ll share with my followers as well!

      Reply
  • 10th Feature at Independant Fashion Bloggers’ Links a la Mode | That Paki Blog January 21, 2015 at 11:30 AM

    […] The Kentucky Gent: What Does a Fashion Blogger Do? […]

    Reply
  • World Of Inspiration – CW 3 | So This Is What? January 22, 2015 at 5:15 AM

    […] great pictures and on top of all even shares his life story and tips with his reader. Just like THIS post, in case you ever wondered about the difference between blogging and being a blogger. It sure […]

    Reply
  • Blogger Media Kit • The Kentucky Gent February 3, 2015 at 11:22 AM

    […] talked Branding, Instagramming, and What We Do in past “How To Be A Better Blogger” posts, and today I’m sharing something […]

    Reply
  • The Honest Truth • The Kentucky Gent March 3, 2015 at 5:01 AM

    […] you’ve followed along for any length of time now you’ve probably read What Does A Blogger Do and What I Do (if you haven’t, get on that), and hopefully have a better idea of what we […]

    Reply
  • On Second Thought • The Kentucky Gent March 18, 2015 at 9:00 PM

    […] to let them know that I made it. Honestly – it feels so good to say that out loud. All the 14 hour days and long nights are paying off. I’ve never been more proud of myself/excited for myself than […]

    Reply
  • Thursday Things: Summer Terrariums • The Kentucky Gent June 4, 2015 at 12:01 AM

    […] on the road + long days the last few weeks have seriously left me a little burnt out, and while blogging may look like a ton of fun in Thom’s latest post he opens about the not so fun side of living […]

    Reply
  • Wibi Udayana June 22, 2015 at 9:46 PM

    A quick question, I’m just wondering if you’ve come across other bloggers from other countries (other than the US) before. I wonder if they had managed to also monetize their blog as you’d have. I’m blogging because its something I enjoy doing but travelling is expensive!

    Reply
    • The Kentucky Gent June 22, 2015 at 9:57 PM

      Hey Wibi! I’ve never personally met a blogger from another country, but I know that the same basic practices will work internationally, especially as most brands are international at this point. Continue to work on building your audience + creating content organically, and the rest will follow!

      Reply
      • Wibi Udayana June 22, 2015 at 10:40 PM

        Let’s hope the brands here are as blogger-friendly as they are in the U.S!

        Reply
  • The Hindu, Hindustan Times & IFB Feature - Purushu Arie January 25, 2016 at 3:34 AM

    […] The Kentucky Gent: What Does a Fashion Blogger Do? […]

    Reply
  • In My Corner | Collectively Influencer Agency | The Kentucky Gent April 19, 2017 at 11:11 AM

    […] full understand what this job entails. In the past I’ve shared posts on What I Do and Bloggers vs. Blogging but never dove into how I make money and who helps me do […]

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *