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Saturday Shop:
Diesel Hero Fit

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I’m always incredibly fascinated by how social media comes into play with marketing in today’s day and age, and I’m sure a lot of that has to do with me being a blogger. Because I see it from both sides. I understand the role(s) that social media and the marketing that comes along with play, and because of that I enjoy interacting with online marketing campaigns. Diesel’s Hero Fit Underwear campaign is the latest campaign to take selfie culture into consideration.

Not only are the campaign images so true to #IRL moments, from the dirty clothes hamper, to taking shirtless selfie photos in the bathroom, they’re also seriously flattering thanks to their body defining fits that skim and flatter the torso. Their new contour defining construction shapes and enhances at the front and lifts and defines at the back (now who wouldn’t be a fan of that?). Click through the link above to see more of the images from the campaign, or shop some of my favorite Diesel underwear pieces below, including the new Diesel Hero Fit